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Lavo Inc. Lavo Inc.

Household Cleaning Products

Lavo is a leading manufacturer of eco-friendly household cleaning products including liquid laundry detergent, fabric softener, all purpose cleaners, and bleach. Based in Montreal, Lavo was acquired by Swander Pace Capital in 2008 and was integrated with Pineridge Group in early 2010.

Household Cleaning Prodcucts Photo

Lavo’s flagship brands, La Parisienne and Hertel, are household names in Quebec, and Old Dutch is known throughout Canada. The company also has leading positions in Ontario and Quebec with its industrial and private label businesses.

Lavo is the only independent company of scale competing in the branded Canadian household products market. With a strong management team and an excellent track record of new product innovation, the company is well-positioned to continue to consolidate its position in Quebec and grow its share in other Canadian provinces.


Household Cleaning Products Platform Senior Management

Richard Arsenault
Senior Vice President & General Manager, Lavo Inc.
Richard has more than 25 years of experience in the packaged goods industries and joined Lavo in 1998. Prior to joining Lavo, he worked in Marketing and Sales for Unilever, Duracell and Sterling Drugs. Richard played a key role in Lavo's acquisition of Hertel brand in 1999. A few years later, he championed the repositioning of La Parisienne liquid laundry detergent which has resulted in rapid sales growth. Richard holds a bachelors degree in commerce from the University of Ottawa.
Denis Pellerin
Chief Financial Officer
Denis has more than 25 years of experience in finance and administration and joined Lavo in 2009. Prior to joining Lavo, he worked as Chief Financial Officer of Warnex inc., a public company on the TSX, Chief Financial Officer of Groupe Lactel, a privately held Canadian manufacturing dairy company selling in the retail, industrial and international markets and as a consultant in management and corporate finance for PricewaterhouseCoopers. Denis is a Chartered Accountant and holds a bachelors degree in commerce from Hautes Études Commerciales (University of Montreal).